Higher web traffic – Higher conversion rate – Higher profits!
Search Engine Optimisation (SEO) involves improving a website so it is more visible to search engines including Google, Yahoo, MSN, Bing etc. leading to a higher ranking in Search Engine query results. This is especially beneficial to business pages as it is statistically proven that the most clicked sites are the ones that appear on the first page, especially the first line!
A search engine uses ever evolving algorithms to decipher web pages and rank them accordingly, it is the task of the SEO expert to set up a page in the best way possible to maximise its ranking possibilities. There are many tools and methods available to the optimiser and these are ever changing as Search Engines continually manipulate their algorithms. A good optimiser will be leading the field in knowledge and expertise to be able to correctly manipulate websites.
The first method to implement is termed ‘on site SEO’ which entails adjusting the actual site in order for Search Engines such as Google to be able to read them and identify their purpose thus ranking them higher for specific search terms and increasing their ranking when these terms are entered into a Search Engine. These involve adjusting a page’s Meta Tags, keyword rich content, links, headings, site structure and image optimisation amongst a host of other valuable techniques.
The second method is ‘off site SEO’ which involves increasing your sites presence throughout the World Wide Web thus increasing its ranking. Search Engines such as Google place a high value on ‘referrals’ and references of websites by other sites. Methods to aid here involve directory submissions, article submissions and link building.
As you can see there are many tools available but some methods can be frowned upon, these are termed ‘Black Hat techniques’. While these techniques may work in the short term, search engines like Google are becoming ever more sophisticated in weeding them out and as a result these pages are eventually blacklisted. There are also ‘Grey Hat techniques’ which, as their name suggests are not quite Black Hat but are frowned upon. Rest assured IT Dynamo only ever use ’White Hat’ techniques.